What we've shipped,
and the AI we're
building next.
We build and publish our own apps. Everything we learned shipping them, from store
review and privacy compliance to listings, marketing and support, went into LaunchCrew:
a crew of AI agents for indie app developers.
mobilegamesapplied aiai agentsautomation
Shipped
Live on Google Play.
01 · ARROW GO · MOBILE GAME · LIVE
A calm puzzle game for Android.
What it is
A level-based puzzle game with
themes, dark mode and hints, published under the Devtrox name.
How it's built
No accounts. Progress stays on the
device. Ads, analytics and billing are wired in with consent built in.
Status
Live on Google Play, with one-time
ad-free purchases and a full privacy disclosure.
Your app's launch crew, from build to store to growth.
Indie developers do the work of a whole team: compliance, store review, listings, marketing
and promotion. LaunchCrew gives each of those jobs to a specialised AI agent,
all working from your actual build. It grew out of everything we had to do by hand to
publish Arrow Go and Mirror Beam.
01
Store review agent
Gatekeeper
Scans the build, metadata and screenshots for anything that would get the app rejected on the App Store or in Google Play Console, including policy breaches, missing permission reasons, misleading screenshots and accessibility gaps. It reports each issue with the guideline it breaks and a fix.
Vision · build analysis · cited guidelines
02
Privacy & compliance agent
Privy
Maps every SDK in the build to the data it collects, then generates the privacy policy, Play Data Safety answers and App Store privacy labels. It covers country-specific rules such as GDPR and UK GDPR, CCPA/CPRA, COPPA, Brazil's LGPD and India's DPDP Act, and flags drift when a new SDK ships.
Structured outputs · citations · build parsers
03
Store listing & ASO agent
Wordsmith
Writes the store title, subtitle, description and keywords, localises them into 20+ languages within each store's character limits, and drafts release notes from commits. It also produces A/B variants for every market.
Localisation · glossary · length validators
04
Marketing content agent
Reelmaker
Turns screen recordings and screenshots into marketing content: short vertical videos with cuts, captions and crops, store screenshots, feature graphics and post copy for each platform.
Vision on frames · FFmpeg edit plans
05
Social publishing agent
AutoPostKit
Connect TikTok, Instagram, YouTube, Facebook, X, LinkedIn and more once. AutoPostKit adapts each piece of content to every platform's format, schedules a posting calendar to promote your apps, and publishes after you approve.
Platform APIs · scheduling · approval queue
How the crew works
· One project per app. Every agent shares the same build, listing and analytics context.
· Every output passes a deterministic check: a schema, a validator or the store's own rules.
· Nothing is submitted or posted without a person approving it.