Privacy Policy for Arrow Go

1. Summary

• We do not require you to create an account or provide your name, email, or any other directly identifying information to play the Game.
• Your game progress and settings (such as completed levels, selected color theme, dark mode, and sound preferences) are stored locally on your device.
• The Game displays advertisements through Google AdMob. To serve ads, Google and its partners may collect certain information, including a device advertising identifier and technical/usage data, as described below.
• The Game uses Google Analytics for Firebase and Meta App Events to understand how the Game is used and to measure the advertising campaigns through which people discover it. These services receive device identifiers and a small number of gameplay events (for example, that a level was completed for the first time).
• Where the law requires it, you are asked for consent before personalized ads are requested, and you can change that choice at any time in the Game under Settings > Privacy options.
• We do not sell your personal information for money. We do share device identifiers with our advertising and measurement partners, which some U.S. state laws treat as "sharing" for cross-context behavioral advertising. See Sections 5 and 10 for how to limit this.

2. Information We Collect

2.1 Information you provide to us

The Game does not include registration, login, chat, or any feature that asks you to submit personal information. We do not knowingly collect any personal information you provide directly, except if you choose to email us for support (in which case we receive your email address and the contents of your message).

2.2 Information stored locally on your device

The Game saves the following on your device only, and does not transmit it to us:

• Game progress (levels completed, in-progress boards, hearts/lives, stats such as taps and elapsed time).
• Preferences (color theme, dark mode, sound, haptics).
• Ad frequency timing (the time an ad was last shown, used only to limit how often ads appear).

This data remains on your device and is removed when you uninstall the Game or clear the app's data.

2.3 Information collected automatically by third-party services

2.3.1 Advertising (Google AdMob / Google Mobile Ads SDK)

To display ads, we use the Google AdMob and Google Mobile Ads SDK. Through these services, Google and its advertising partners may automatically collect and process information such as:

• A device advertising identifier (Google Advertising ID / App Set ID).
• Device and technical information (device model, operating system version, language, network/connection information, IP address, and general/coarse location derived from IP address).
• Ad interaction data (ads shown, taps, and related diagnostics).
• Crash logs and diagnostic information generated by the advertising libraries themselves (for example, when an ad fails to load or render), used for analytics and for fraud prevention, security and compliance. The Game does not include a crash-reporting service of its own.

This information is collected by Google in accordance with its own privacy policy. We do not control and are not responsible for the data practices of Google or other third parties.

2.3.2 Analytics and campaign measurement (Google Analytics for Firebase)

The Game uses Google Analytics for Firebase to understand how the Game is used in aggregate and to measure the results of advertising campaigns that promote the Game. Through this service, Google may collect and process:

• A Firebase installation identifier and a device advertising identifier.
• Device and technical information (device model, operating system version, language, country/region derived from IP address, and app version).
• Automatically collected app events (such as first open, app sessions, and updates) and a small number of events sent by the Game itself. The only such event the Game currently sends records that a level was completed for the first time, together with the level number.

The Game does not send your name, email address, or any directly identifying information to this service.

2.3.3 Advertising measurement (Meta App Events / Facebook SDK)

The Game uses Meta App Events (the Facebook SDK) so that we can measure advertising campaigns run on Meta platforms (such as Facebook and Instagram) that promote the Game, and understand whether people who installed the Game after seeing an ad go on to play it. Through this service, Meta Platforms, Inc. may collect and process:

• A device advertising identifier and app installation identifiers.
• Device and technical information (device model, operating system version, language, and IP address).
• App activity events, specifically the installation and launching of the Game and that a level was completed for the first time, together with the level number.

Meta processes this information in accordance with its own data policy, and may use it to measure and target advertising, including advertising for the Game. The Game does not send your name, email address, or any directly identifying information to this service, and the Game contains no Facebook login, sharing, or social feature.

2.4 Permissions

The Game itself declares only the INTERNET permission, which is used to load and display advertisements. The advertising and measurement libraries described in Section 2.3 add a small number of further permissions to the installed app, including access to the advertising identifier (com.google.android.gms.permission.AD_ID), network state, the Google Play install referrer, and Android's Privacy Sandbox advertising services.

None of these is a "dangerous" permission: none of them prompts you, and none grants access to your contacts, camera, microphone, precise GPS location, photos, or files. The Game requests no such access.

3. How We Use Information

We and our service providers use information to:

• Provide and operate the Game and save your progress and preferences on your device.
• Display and measure advertisements, including limiting how frequently ads are shown to you.
• Show optional rewarded ads (for example, to receive an in-game hint) that you choose to watch.
• Understand in aggregate how the Game is played, so we can improve it and decide what to build next.
• Measure the effectiveness of advertising campaigns that promote the Game, so that we know which campaigns bring in players who enjoy it.
• Maintain and improve the Game, diagnose technical issues, and prevent fraud and abuse.
• Comply with legal obligations.

4. Advertising

The Game is free and supported by advertising provided through Google AdMob, including full-screen (interstitial) and optional rewarded video ads.

Personalized vs. non-personalized ads:

• Where required by law (for example, in the European Economic Area, the United Kingdom, and Switzerland), Google's consent mechanism may ask you to consent to the use of your data for personalized advertising. You may choose non-personalized ads, which use limited data (such as coarse, IP-based location and general context) rather than your ad profile.

Your consent choice:

• Where a consent message applies, it is shown the first time you open the Game, using Google's User Messaging Platform. Ads are not requested until you have answered it.
• Choosing not to consent does not prevent you from playing. The Game remains fully playable and continues to show non-personalized ads.
• You can review or change your choice at any time in the Game under Settings > Privacy options. That entry appears wherever a consent message applies to you.

Controlling advertising:

• You can reset your advertising identifier or opt out of ad personalization at any time in your device settings: Settings > Google > Ads (on many Android devices). This also limits the identifier available to the analytics and measurement services described in Section 2.3.
• You can learn more about how Google uses information from apps that use its services here: https://policies.google.com/technologies/partner-sites

Google AdMob / Google Mobile Ads:

• Google Privacy Policy: https://policies.google.com/privacy
• How Google uses your data in advertising: https://support.google.com/admob/answer/6128543

5. How Information Is Shared

We do not sell your personal information for money. We do share device identifiers and app activity with the advertising and measurement partners listed below, which certain U.S. state privacy laws treat as "sharing" for cross-context behavioral advertising. Section 10 explains how to limit it, and Section 4 explains the consent choice offered where the law requires one.

We share information only as follows:

• With service providers that operate advertising in the Game (Google AdMob / Google Mobile Ads), which process data as described above.
• With Google, for analytics and to measure advertising campaigns that promote the Game (Google Analytics for Firebase).
• With Meta Platforms, Inc., to measure and target advertising campaigns that promote the Game (Meta App Events).
• To comply with the law, respond to lawful requests, or protect our rights, users, or the public.
• In connection with a business transfer (such as a merger or acquisition), subject to this Privacy Policy.

6. Third-Party Services

The Game relies on the following third-party services, which have their own privacy policies:

• Google Play services and Google AdMob / Google Mobile Ads SDK: https://policies.google.com/privacy
• Google Analytics for Firebase: https://firebase.google.com/support/privacy
• Google Play In-App Review (used to offer the optional rating prompt): https://policies.google.com/privacy
• Meta App Events (Facebook SDK), provided by Meta Platforms, Inc.: https://www.facebook.com/about/privacy

We encourage you to review their policies to understand how they handle data.

7. Data Retention

• Data stored locally by the Game (progress and preferences) is retained on your device until you delete it, clear the app's data, or uninstall the Game.
• Data collected by Google for advertising and analytics is retained by Google according to its own retention policies.
• Data collected by Meta for advertising measurement is retained by Meta according to its own retention policies.

8. Data Security

We take reasonable measures to protect information. Data used by the Game is stored locally on your device and is protected by your device's operating system. However, no method of transmission or storage is completely secure, and we cannot guarantee absolute security.

9. Children's Privacy

The Game is intended for a general audience and is not directed to children under the age of 13 (or the equivalent minimum age in your jurisdiction). We do not knowingly collect personal information from children. If you are a parent or guardian and believe that a child has provided us with personal information, please contact us at support@dev-trox.com and we will take appropriate steps to delete such information. Advertising served in the Game is subject to Google AdMob's policies applicable to the app's target audience.

10. Your Privacy Rights

Depending on where you live, you may have rights regarding your personal information, including the right to access, correct, delete, or restrict its processing, and the right to object to certain processing.

European Economic Area / United Kingdom (GDPR/UK GDPR): Our legal bases for processing include your consent (for personalized advertising and for the analytics and measurement described in Section 2.3, where applicable), and our legitimate interests in operating and improving the Game and serving non-personalized ads. You may withdraw consent at any time in the Game under Settings > Privacy options, or through your device ad settings.

California and other U.S. states (CCPA/CPRA and similar laws): You have the right to know what personal information is collected, to request deletion, and to opt out of the "sale" or "sharing" of personal information. We do not sell your personal information for money, but our use of advertising and measurement partners may qualify as "sharing" for cross-context behavioral advertising. To opt out, use Settings > Privacy options in the Game where that entry is available, and turn on "Delete advertising ID" (or opt out of ad personalization) in your device settings as described in Section 4. You may also contact us at support@dev-trox.com.

To exercise any of these rights, contact us at support@dev-trox.com. Because the Game does not require an account, most personal data can be controlled directly by you through your device settings and by uninstalling the Game.

11. International Data Transfers

Our third-party service providers (such as Google) may process and store information in countries other than your own, including the United States. Where required, such transfers are made subject to appropriate safeguards under applicable law.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. When we do, we will revise the "Last updated" date above and, where appropriate, provide additional notice. Your continued use of the Game after changes become effective constitutes acceptance of the updated policy.

13. Contact Us

If you have any questions or concerns about this Privacy Policy or our data practices, please contact us:

Developer: Devtrox
Email: support@dev-trox.com
App: Arrow Go (com.devtrox.arrowgo)